How to Prepare a Marketing Plan
Author(s): John Stapleton
Law, Economics, Marketing, Business, Employment
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.
Good condition. Name inscribed on front page.
Product Information
General Fields
- :
- : Ashgate Publishing, Limited
- : Gower Publishing Company, Limited
- : 01 October 1982
- : {"length"=>["20"], "width"=>["25"], "units"=>["Centimeters"]}
- : books
Special Fields
- : John Stapleton
- : Hardback
- : Third edition
- : 658.8
- : 299
- : Yes - b&w