Manga is a worldwide cult phenomenon. Yu-Gi-Oh! 80 episode TV series showing on Sky One and Nickleodeon. Books backed by a major and ongoing marketing campaign. The Yu-Gi-Oh! series alone is a 1 billion industry including a TV series, trading cards, action figures and video games. 4.99 price significantly undercuts US import titles. Mainstream distribution and marketing support for the first time. Unique 'back-to-front' format a key attraction for children. Shonen Jump are a market leader in Manga. Shonen Jump titles in translation have sold between 1 and 10 million copies in markets as diverse as Sweden and Franc. Ideal books for children who find ordinary books a turn-off. Fantastic artwork - Japanese graphics have never been cooler.

Kazuki Takahashi became passionate about drawing comics in his teens, and made his debut in Japan's best-selling weekly comic magazine, Shonen Jump, in 1991. After taking some time to recharge his artistic energy, he began drawing the comics series YU-GI-OH! in 1996. The animated version of YU-GI-OH! debuted in 2000 and became an immediate hit, spawning a mania that included video games, animation, dungeon dice, and a card game, all of which boasted record sales. 23 million comics have been sold thus far. YU-GI-OH!'s appeal has spread across every facet of the media, and Kazuki Takahashi is now known as one of Japan's foremost comic artists.